Mike Richards

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A proffer you can't refuse

posted Tuesday, 5 May 2009
Hooray and hurrah!  I have finally been proffered a leaflet in the street.  My 5-times per week gym sessions are clearly working, as the leaflet was for a local fitness place.  Normally people look at me and quickly withdraw the leaflet – some have been known to slap my hand – or say, “not for you, granddad!”  I have missed out on several leaflets recently and am clearly not in the ostensible target audience of the distributors.  I would have thought they would have just wanted to get rid of them, but no, they are clearly briefed to be highly targeted.  I stop and look at the type of people the leaflets are given to and have come to realise that Men, 55+ and DE socio-economic scale are not in many peoples’ target audiences.  I shall write my own leaflets.  They shall be entitled “Tired of being called granddad?”, “Now there’s a leaflet about irritable piles” and “Where did I put my glasses?” and shall give them to everyone who looks like they are doing work experience.  Which, at my age, is seemingly most people!

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